Advertising at Block 37
Put your brand in front of Chicago shoppers
Block 37 is one of the retail destinations that organizes shopping habits in Chicago, IL. Shoppers arrive with intent, move through predictable corridors, and pass the same high-traffic points on every trip.
The predictable movement inside Block 37 is what makes in-mall advertising efficient. Instead of buying broad impressions and hoping for overlap, you buy the specific spots your customers physically walk past on the way to the register.
We place illuminated backlit panels, sky banners, digital screens, standees, escalator wraps, column wraps, and exterior spectaculars in the common areas of Block 37, and we manage production, install, permitting, and proof of posting end to end.
Fourth-quarter inventory at Block 37 is usually committed well before Black Friday, so holiday flights should be reserved in early autumn.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Chicago, IL
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Block 37 are confirmed with the property before your campaign is booked. If you are comparing several centers in Illinois, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the Block 37 advertising formats and sizes page in Chicago, IL.
Why advertise inside Block 37
Advertisers choose Block 37 when they need local dominance rather than thin national reach. One property, bought well, can own the visual field of an entire Chicago trade area for the length of a flight.
Unlike digital impressions that can be skipped, blocked, or scrolled past, a placement at Block 37 is physically present for every hour the property is open. There is no viewability question and no bot traffic to discount.
Planning your flight at Block 37
Most advertisers at Block 37 begin with one anchor format, add digital screens for promotional bursts, and hold the flight for a full quarter so recognition has time to turn into response.
We confirm sizes, unit counts, and pricing at Block 37 with the property before anything is booked, then handle production, installation, permitting, and proof-of-posting photography.
Questions advertisers ask about Block 37
How much does advertising at Block 37 cost?
Rates at Block 37 depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Chicago, IL are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Block 37?
Static formats at Block 37 run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the Illinois holiday season.
Do you handle printing and installation at Block 37?
Yes. Every placement at Block 37 includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Chicago, IL?
Block 37 draws steady weekly traffic from across Chicago and the surrounding Illinois market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Block 37?
Fourth-quarter inventory at Block 37 is usually committed well before Black Friday, so holiday flights should be reserved in early autumn. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Block 37 is located
Chicago, IL. Block 37 serves shoppers across the Chicago and the surrounding Illinois market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Block 37?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote