A standee is a physical presence, not a wall. It stands in the shopper's path, at product height, close enough to touch.
That proximity is why standees work so well for product launches and retail partnerships.
Where standees are placed
Placement determines whether a standee is decoration or a sales tool.
- Anchor store entrances where purchase intent is highest
- Concourse intersections with two-direction visibility
- Adjacent to the retail partner actually selling the product
- Near center court during promotional periods
Standees and retail partnerships
The strongest standee campaigns are co-branded: the manufacturer supplies the display and the retailer supplies the location. We coordinate both sides so the display sits where the product is sold, turning awareness into a same-visit purchase.
Design considerations
Standees are viewed at close range, so detail matters more than it does on a banner. Show the product at scale, keep copy short, and make sure the display reads from the side as well as the front.
Frequently Asked Questions
Who builds the standee?
We can produce the display to spec or place a display you have already produced, provided it meets center requirements.
Are standees available in every mall?
Availability varies by center and by season. We check inventory across your target markets before proposing.
Can standees include product samples?
Some centers allow interactive or stocked displays. That falls under experiential and requires additional approval.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
- Experiential Mall Marketing and Activations
- Mall Advertising for Retail Brands
- How Much Does Mall Advertising Cost?
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