Sometimes a panel is not enough. Experiential puts your team, your product, and your audience in the same physical space.
Malls are the most practical venue for this, because the audience is already there and the infrastructure already exists.
Activation formats
Experiential in a mall can be as light as a table or as large as center court.
- Center court pop-ups and demonstration spaces
- Sampling and product trial stations
- Mobile tours and vehicle displays
- Recruiting and enrollment events
- Health screenings and community outreach days
- Interactive digital and photo activations
Permits, staffing, and logistics
Every center has its own requirements for insurance, staffing, power, load-in windows, and signage. We handle the approvals and coordination so your team shows up to a space that is ready.
Surround the activation with media
An activation reaches the shoppers who walk past it that day. Adding banners, backlits, and digital in the same center for the surrounding weeks turns a one-day event into a campaign that shoppers recognize when they arrive.
Frequently Asked Questions
How far in advance should activations be booked?
Six to twelve weeks is typical, since center court space and approvals both take lead time.
Do you provide staffing?
We coordinate space, permits, and logistics, and can work alongside your brand ambassador team or agency.
Can activations run for more than one day?
Yes. Multi-day and multi-weekend activations are common, especially in holiday periods.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
Browse every guide in the mall advertising resource center, or see all advertising options and services.