No other medium places your brand this close to the transaction. A shopper who sees your ad in the concourse can be holding the product ninety seconds later.
For retail and consumer brands, that proximity is the entire argument.
Formats that drive same-visit action
Build a path from the entrance to the shelf.
- Entrance and directory placements to establish the brand on arrival
- Concourse backlits and banners along the route to the anchor
- Standees positioned at the retail partner's door
- Digital screens rotating the current offer
- Escalator wraps for the captive ride between levels
Working with your retail partner
The most effective retail campaigns are coordinated with the store that carries the product. We align placement locations with the retailer's footprint inside the center so the ad and the shelf reinforce each other.
Product launches
For a launch, concentrate spend into fewer centers with more touchpoints and a shorter, heavier flight. Frequency inside a single visit is what converts curiosity into a purchase.
Frequently Asked Questions
Can placements be tied to specific stores?
Yes. We select units near the anchors and retailers that carry your product.
Is mall advertising good for new product launches?
It is one of the strongest launch environments because the audience is in a buying mindset.
Can we run in multiple markets at once?
Yes, we manage multi-market and national programs across our center network.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
Browse every guide in the mall advertising resource center, or see all advertising options and services.