Kiosks sit where shoppers already slow down: at intersections of the concourse, near directories, and outside anchor entrances.
That makes them one of the highest-recall formats in a mall, and one of the easiest to book in short cycles.
What a kiosk placement includes
Kiosk units are typically freestanding, double-sided, and either backlit static or full-motion digital.
- Eye-level display at the shopper's natural stopping point
- Double-sided exposure captures both directions of traffic
- Digital units rotate in a loop with a guaranteed share of voice
- Static units own the face for the full flight
- Placement near directories, escalators, and anchor entrances
Who kiosk advertising works best for
Kiosks reward advertisers who need a local action: visit a nearby store, book an appointment, scan a code, or download an app. Healthcare systems, wireless carriers, universities, banks, and auto dealers all use kiosks as a call-to-action format rather than a pure awareness buy.
Creative that performs on a kiosk
A shopper reads a kiosk in about three seconds while walking.
- One idea per face, six words or fewer in the headline
- Brand mark visible from twenty feet
- High contrast so the message survives mall lighting
- A single action: QR code, short URL, or store direction
Frequently Asked Questions
How long can I run a kiosk campaign?
Digital kiosks can be booked in shorter cycles than static media; static kiosk faces typically run in four-week flights.
Can I target specific malls only?
Yes. Kiosk campaigns are bought center by center, so you can match the buy to your trade area.
Do kiosks support video?
Digital kiosks support full-motion creative. Most centers require silent playback.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
- Mall Digital Display Advertising
- How Much Does Mall Advertising Cost?
- How to Advertise in a Mall: A Step-by-Step Guide
Browse every guide in the mall advertising resource center, or see all advertising options and services.