Digital screens brought flexibility to mall advertising. You can change the message weekly, run different creative by daypart, and launch without a print run.
For advertisers with promotions, seasonal offers, or multiple products, digital is usually the right first buy.
What digital adds over static
Static formats own the space; digital formats own the moment.
- Full-motion creative that stands out in peripheral vision
- Multiple messages in one buy, rotated across the loop
- Dayparting so weekday and weekend shoppers see different offers
- Fast changes for promotions, launches, and inventory shifts
- No print production or installation lead time
Understanding share of voice
Digital inventory runs on a loop shared among advertisers. Your share of voice is the number of spots you hold within that loop, which determines how often a shopper sees you during an average visit.
We build plans around a target frequency rather than raw impressions, because a shopper who sees your message three times in one trip is far more likely to act than three shoppers who see it once.
Creative specs
Most mall networks run silent, so the message must work without sound. Keep motion simple, hold the final frame long enough to read, and place the brand and call to action on every frame rather than only at the end.
Frequently Asked Questions
Can I run video ads in malls?
Yes. Digital displays support full-motion creative, typically played silently in a rotating loop.
How quickly can a digital campaign launch?
Once artwork is approved and inventory is confirmed, digital campaigns launch faster than static because there is no printing or installation.
Can I change creative mid-flight?
Yes, that flexibility is the main advantage of digital placements.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
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