There is no format in a mall with a more captive audience than an escalator. For twenty to thirty seconds the shopper is standing still, facing forward, with your message in view.
Escalator wraps use that dwell time better than any wall can.
Wrap components
A full escalator treatment can include several surfaces.
- Side panel graphics running the length of the ride
- Riser or step-facing graphics
- Balustrade and glass clings
- Top and bottom landing decals
- Facing-wall graphics visible during the ride
Why dwell time drives recall
Out-of-home recall correlates strongly with exposure duration. A banner glimpsed in passing competes with the whole visual field of the mall. An escalator wrap is the only thing to look at during the ride, and shoppers ride escalators multiple times per visit.
Planning a wrap
Escalator wraps are premium inventory with limited availability per center, so plan four to eight weeks ahead. Production takes longer than flat formats because each surface is measured individually.
Frequently Asked Questions
Is an escalator wrap disruptive to shoppers?
No. Graphics are applied to existing surfaces and do not affect operation or safety clearances.
How far ahead should I book?
Four to eight weeks is typical, since wraps are limited inventory and need custom production.
Can I wrap only part of the escalator?
Yes. Side panels alone are a common lower-cost entry point.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
- Mall Column Wrap Advertising
- How Much Does Mall Advertising Cost?
- How to Advertise in a Mall: A Step-by-Step Guide
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