A wrapped column is visible from every direction, which is why it is one of the few mall formats that cannot be approached from a blind side.
Placed at a concourse intersection, a column becomes a small landmark shoppers navigate around all day.
Why 360 degrees matters
Flat media has a viewing cone. A column does not.
- Seen from every approach direction in the concourse
- Works on both mall levels when columns run floor to ceiling
- Structural placement puts it in the natural walking path
- Pairs naturally with adjacent banners and backlits
Production notes
Column wraps are printed to the exact circumference and height of each column and applied on site. Because dimensions vary center by center, we measure and spec each unit before artwork is finalized.
Creative that wraps well
Avoid placing critical copy at the seam or where curvature distorts text. The strongest column creative repeats a simple brand block around the surface so any approach angle delivers the full message.
Frequently Asked Questions
Do column wraps damage the surface?
No. Wraps use removable media designed for clean removal at the end of the flight.
How many columns should I buy?
Two to four in a single center creates a repeated encounter along the main route.
Can column wraps be seasonal?
Yes, they are frequently used for holiday and back-to-school pushes.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
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