West Towne Mall supports the full range of common-area placements in the sizes listed below. Advertisers working Madison, WI usually start with backlit panels or a sky banner, then layer digital for short-burst promotions.
4' x 6' illuminated, single or double sided
Lightbox panels positioned along the busiest walking routes, so your message is lit and legible from either direction of travel. Sizes and unit counts at West Towne Mall are confirmed with the property.
10' x 14' or 14' x 16', double sided
Large hanging banners hung above center court, the single most visible canvas in the property. Sizes and unit counts at West Towne Mall are confirmed with the property.
15-second full-motion or static, rotating loop
High-brightness digital displays in the highest-traffic nodes, with creative you can update mid-flight. Sizes and unit counts at West Towne Mall are confirmed with the property.
36"W x 72"H, double sided
Double-sided freestanding units set where shoppers pause, from seating areas to escalator landings. Sizes and unit counts at West Towne Mall are confirmed with the property.
Custom sized to the fixture
Immersive surface coverage on fixtures shoppers stand beside, delivering long dwell exposure. Sizes and unit counts at West Towne Mall are confirmed with the property.
Large-format window and entrance coverage
Oversized exterior branding that captures traffic before shoppers even walk through the doors. Sizes and unit counts at West Towne Mall are confirmed with the property.
Every placement at West Towne Mall is delivered turnkey, from the availability check through to removal at the end of the flight.
Every format at West Towne Mall is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in Madison, WI.
Sizes, resolutions, and file formats for West Towne Mall are confirmed in writing with your proposal, along with the shipping address and deadline for printed material.
Static formats at West Towne Mall are the better value for always-on presence, while digital screens are the better tool for dated offers, countdowns, and multi-message campaigns.
Full pricing for every format and size at West Towne Mall is available on the West Towne Mall advertising rates page in Madison, WI.
Madison, WI. West Towne Mall serves shoppers across the Madison and the surrounding Wisconsin market.
Inventory at West Towne Mall moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Fourth-quarter inventory at West Towne Mall is usually committed well before Black Friday, so holiday flights should be reserved in early autumn.
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