
Backlit Panels
4' x 6' illuminated, single or double sided
Always-on illuminated placements at anchor doors and corridor decision points, where shoppers slow down and read. Sizes and unit counts at Valley Plaza are confirmed with the property.
These are the common-area formats we place at Valley Plaza. Sizes and inventory counts are confirmed per property, and most brands pair one static anchor format with digital to build both reach and flexibility.

4' x 6' illuminated, single or double sided
Always-on illuminated placements at anchor doors and corridor decision points, where shoppers slow down and read. Sizes and unit counts at Valley Plaza are confirmed with the property.

10' x 14' or 14' x 16', double sided
Suspended banners visible across the entire concourse, ideal for launches and seasonal pushes. Sizes and unit counts at Valley Plaza are confirmed with the property.

15-second full-motion or static, rotating loop
Full-motion screens on a rotating loop at the busiest intersections, bookable in shorter cycles than static. Sizes and unit counts at Valley Plaza are confirmed with the property.

36"W x 72"H, double sided
Portable eye-level displays positioned close to the categories your buyers are already shopping. Sizes and unit counts at Valley Plaza are confirmed with the property.

Custom sized to the fixture
Full-surface wraps that surround shoppers during vertical transit and at rest points. Sizes and unit counts at Valley Plaza are confirmed with the property.

Large-format window and entrance coverage
Large-format entrance and window coverage that works on parking-lot traffic as well as foot traffic. Sizes and unit counts at Valley Plaza are confirmed with the property.
Every placement at Valley Plaza is delivered turnkey, from the availability check through to removal at the end of the flight.
Every format at Valley Plaza is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in Bakersfield, CA.
Because sizes differ slightly from property to property, the spec sheet for Valley Plaza is generated after your placements are held, and it governs the final artwork dimensions.
Advertisers with a single message usually get more value from a static placement at Valley Plaza. Advertisers rotating several offers get more from digital, where creative swaps cost nothing.
Full pricing for every format and size at Valley Plaza is available on the Valley Plaza advertising rates page in Bakersfield, CA.
Bakersfield, CA. Valley Plaza serves shoppers across the Bakersfield and the surrounding California market.
Inventory at Valley Plaza moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Prime placements at Valley Plaza tend to renew with existing advertisers, so the earlier you send dates, the more of the corridor you can choose from.
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