Advertising at Twelve Oaks Mall

Put your brand in front of Novi shoppers
Advertising inside Twelve Oaks Mall puts your brand in front of Novi shoppers who are already out of the house, already spending, and already in a buying mindset. There is no scroll to skip and no channel to change.
Dwell time at Twelve Oaks Mall is long by media standards. Shoppers linger at seating areas, queue at anchors, and ride escalators, and each of those pauses is an opportunity for a message that is already in their line of sight.
Our common-area inventory at Twelve Oaks Mall covers backlit panels, sky banners, digital screens, standees, escalator and column wraps, and exterior spectaculars, with production, installation, permitting, and posting photos all included in the quoted price.
Seasonal demand at Twelve Oaks Mall peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Novi, MI
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Twelve Oaks Mall are confirmed with the property before your campaign is booked. If you are comparing several centers in Michigan, we can put the numbers side by side so you can see where your budget buys the most qualified reach.

Advertising formats in the common areas




See specs and sizes on the Twelve Oaks Mall advertising formats and sizes page in Novi, MI.
Why advertise inside Twelve Oaks Mall
Twelve Oaks Mall works for advertisers because the audience is captive, local, and already in a spending mindset. A shopper walking the concourse in Novi, MI is not multitasking across three screens, and that attention is the scarcest thing in media today.
Coverage at Twelve Oaks Mall also travels well with other media. Brands frequently run in-mall placements alongside search and social so the shopper sees the same creative online and again in person on the same weekend.
Planning your flight at Twelve Oaks Mall
The usual starting point at Twelve Oaks Mall is a four-week test in a single high-traffic position, followed by an extension into a second format once the first flight proves out.
If you are comparing Twelve Oaks Mall against nearby centers, we can present both sets of numbers side by side so the trade-off between traffic, rate, and position is visible before you commit.
Questions advertisers ask about Twelve Oaks Mall
How much does advertising at Twelve Oaks Mall cost?
Rates at Twelve Oaks Mall depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Novi, MI are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Twelve Oaks Mall?
Static formats at Twelve Oaks Mall run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the Michigan holiday season.
Do you handle printing and installation at Twelve Oaks Mall?
Yes. Every placement at Twelve Oaks Mall includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Novi, MI?
Twelve Oaks Mall draws steady weekly traffic from across Novi and the surrounding Michigan market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Twelve Oaks Mall?
Seasonal demand at Twelve Oaks Mall peaks twice a year. Reserving early is the difference between choosing your position and taking what is left. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Twelve Oaks Mall is located
Novi, MI. Twelve Oaks Mall serves shoppers across the Novi and the surrounding Michigan market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Twelve Oaks Mall?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote
