Advertising at The Marketplace
Put your brand in front of Rochester shoppers
The Marketplace draws a steady weekly audience from across Rochester, NY, and the paths those shoppers take through the property are remarkably consistent from visit to visit. That consistency is what makes in-mall placement measurable.
Reaching Rochester shoppers at The Marketplace means reaching them without competition from a feed. Your panel is physically present in the room, at full size, for the entire length of the flight.
Our common-area inventory at The Marketplace covers backlit panels, sky banners, digital screens, standees, escalator and column wraps, and exterior spectaculars, with production, installation, permitting, and posting photos all included in the quoted price.
Seasonal demand at The Marketplace peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Rochester, NY
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for The Marketplace are confirmed with the property before your campaign is booked. If you are comparing several centers in New York/New Jersey, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the The Marketplace advertising formats and sizes page in Rochester, NY.
Why advertise inside The Marketplace
Advertisers choose The Marketplace when they need local dominance rather than thin national reach. One property, bought well, can own the visual field of an entire Rochester trade area for the length of a flight.
Unlike digital impressions that can be skipped, blocked, or scrolled past, a placement at The Marketplace is physically present for every hour the property is open. There is no viewability question and no bot traffic to discount.
Planning your flight at The Marketplace
Most advertisers at The Marketplace begin with one anchor format, add digital screens for promotional bursts, and hold the flight for a full quarter so recognition has time to turn into response.
We confirm sizes, unit counts, and pricing at The Marketplace with the property before anything is booked, then handle production, installation, permitting, and proof-of-posting photography.
Questions advertisers ask about The Marketplace
How much does advertising at The Marketplace cost?
Rates at The Marketplace depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Rochester, NY are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at The Marketplace?
Static formats at The Marketplace run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the New York/New Jersey holiday season.
Do you handle printing and installation at The Marketplace?
Yes. Every placement at The Marketplace includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Rochester, NY?
The Marketplace draws steady weekly traffic from across Rochester and the surrounding New York/New Jersey market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at The Marketplace?
Seasonal demand at The Marketplace peaks twice a year. Reserving early is the difference between choosing your position and taking what is left. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where The Marketplace is located
Rochester, NY. The Marketplace serves shoppers across the Rochester and the surrounding New York/New Jersey market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at The Marketplace?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote