Advertising at Southridge Mall

Put your brand in front of Des Moines shoppers
Southridge Mall is one of the retail destinations that organizes shopping habits in Des Moines, IA. Shoppers arrive with intent, move through predictable corridors, and pass the same high-traffic points on every trip.
The predictable movement inside Southridge Mall is what makes in-mall advertising efficient. Instead of buying broad impressions and hoping for overlap, you buy the specific spots your customers physically walk past on the way to the register.
Our common-area inventory at Southridge Mall covers backlit panels, sky banners, digital screens, standees, escalator and column wraps, and exterior spectaculars, with production, installation, permitting, and posting photos all included in the quoted price.
Seasonal demand at Southridge Mall peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Des Moines, IA
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Southridge Mall are confirmed with the property before your campaign is booked. If you are comparing several centers in Iowa, we can put the numbers side by side so you can see where your budget buys the most qualified reach.

Advertising formats in the common areas




See specs and sizes on the Southridge Mall advertising formats and sizes page in Des Moines, IA.
Why advertise inside Southridge Mall
Advertisers choose Southridge Mall when they need local dominance rather than thin national reach. One property, bought well, can own the visual field of an entire Des Moines trade area for the length of a flight.
Unlike digital impressions that can be skipped, blocked, or scrolled past, a placement at Southridge Mall is physically present for every hour the property is open. There is no viewability question and no bot traffic to discount.
Planning your flight at Southridge Mall
Most advertisers at Southridge Mall begin with one anchor format, add digital screens for promotional bursts, and hold the flight for a full quarter so recognition has time to turn into response.
We confirm sizes, unit counts, and pricing at Southridge Mall with the property before anything is booked, then handle production, installation, permitting, and proof-of-posting photography.
Questions advertisers ask about Southridge Mall
How much does advertising at Southridge Mall cost?
Rates at Southridge Mall depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Des Moines, IA are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Southridge Mall?
Static formats at Southridge Mall run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the Iowa holiday season.
Do you handle printing and installation at Southridge Mall?
Yes. Every placement at Southridge Mall includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Des Moines, IA?
Southridge Mall draws steady weekly traffic from across Des Moines and the surrounding Iowa market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Southridge Mall?
Seasonal demand at Southridge Mall peaks twice a year. Reserving early is the difference between choosing your position and taking what is left. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Southridge Mall is located
Des Moines, IA. Southridge Mall serves shoppers across the Des Moines and the surrounding Iowa market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Southridge Mall?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote
