Advertising at South Mall
Put your brand in front of Allentown shoppers
For advertisers targeting Allentown, PA, South Mall concentrates a large share of local retail traffic into a single controlled environment where your message can be placed exactly where buying decisions are made.
A typical visit to South Mall runs well past an hour, so a shopper walks the same corridors several times before leaving. That repetition turns a single placement into multiple impressions and builds frequency without extra media spend.
We place illuminated backlit panels, sky banners, digital screens, standees, escalator wraps, column wraps, and exterior spectaculars in the common areas of South Mall, and we manage production, install, permitting, and proof of posting end to end.
Fourth-quarter inventory at South Mall is usually committed well before Black Friday, so holiday flights should be reserved in early autumn.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Allentown, PA
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for South Mall are confirmed with the property before your campaign is booked. If you are comparing several centers in Pennsylvania, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the South Mall advertising formats and sizes page in Allentown, PA.
Why advertise inside South Mall
Advertisers choose South Mall when they need local dominance rather than thin national reach. One property, bought well, can own the visual field of an entire Allentown trade area for the length of a flight.
Unlike digital impressions that can be skipped, blocked, or scrolled past, a placement at South Mall is physically present for every hour the property is open. There is no viewability question and no bot traffic to discount.
Planning your flight at South Mall
Most advertisers at South Mall begin with one anchor format, add digital screens for promotional bursts, and hold the flight for a full quarter so recognition has time to turn into response.
We confirm sizes, unit counts, and pricing at South Mall with the property before anything is booked, then handle production, installation, permitting, and proof-of-posting photography.
Questions advertisers ask about South Mall
How much does advertising at South Mall cost?
Rates at South Mall depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Allentown, PA are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at South Mall?
Static formats at South Mall run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the Pennsylvania holiday season.
Do you handle printing and installation at South Mall?
Yes. Every placement at South Mall includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Allentown, PA?
South Mall draws steady weekly traffic from across Allentown and the surrounding Pennsylvania market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at South Mall?
Fourth-quarter inventory at South Mall is usually committed well before Black Friday, so holiday flights should be reserved in early autumn. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where South Mall is located
Allentown, PA. South Mall serves shoppers across the Allentown and the surrounding Pennsylvania market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at South Mall?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote