Backlit Panels
4' x 6' illuminated, single or double sided
Always-on illuminated placements at anchor doors and corridor decision points, where shoppers slow down and read. Sizes and unit counts at Rio West are confirmed with the property.
Advertising Formats at Rio West
Rio West supports the full range of common-area placements in the sizes listed below. Advertisers working Gallup, NM usually start with backlit panels or a sky banner, then layer digital for short-burst promotions.
Sky Banners
10' x 14' or 14' x 16', double sided
Suspended banners visible across the entire concourse, ideal for launches and seasonal pushes. Sizes and unit counts at Rio West are confirmed with the property.
Digital Screens
15-second full-motion or static, rotating loop
Full-motion screens on a rotating loop at the busiest intersections, bookable in shorter cycles than static. Sizes and unit counts at Rio West are confirmed with the property.
Standees
36"W x 72"H, double sided
Portable eye-level displays positioned close to the categories your buyers are already shopping. Sizes and unit counts at Rio West are confirmed with the property.
Escalator & Column Wraps
Custom sized to the fixture
Full-surface wraps that surround shoppers during vertical transit and at rest points. Sizes and unit counts at Rio West are confirmed with the property.
Exterior Spectaculars
Large-format window and entrance coverage
Large-format entrance and window coverage that works on parking-lot traffic as well as foot traffic. Sizes and unit counts at Rio West are confirmed with the property.
What every placement at Rio West includes
Every placement at Rio West is delivered turnkey, from the availability check through to removal at the end of the flight.
Availability check with the property
Creative specs and print-ready templates
Production and professional installation
Photo proof of posting once live
Mid-flight creative swaps on digital
End-of-campaign recap with impressions
Sizes and specifications at Rio West
Every format at Rio West is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in Gallup, NM.
Fixture dimensions vary between centers, so treat published sizes as a guide and work from the confirmed spec sheet we send with your proposal for Rio West before going to print.
Choosing between formats at Rio West
If your goal at Rio West is awareness, weight the buy toward large static formats. If your goal is a time-boxed promotion, weight it toward digital loops that can be changed mid-flight.
Full pricing for every format and size at Rio West is available on the Rio West advertising rates page in Gallup, NM.
Where Rio West is located
Gallup, NM. Rio West serves shoppers across the Gallup and the surrounding New Mexico market.
Rio WestGallup, NM
- Common-area advertising throughout the property
- Production, install, and photo proof included
Which formats are open right now?
Inventory at Rio West moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Fourth-quarter inventory at Rio West is usually committed well before Black Friday, so holiday flights should be reserved in early autumn.
Check availability