Advertising at Old Hickory Mall
Put your brand in front of Jackson shoppers
Old Hickory Mall draws a steady weekly audience from across Jackson, TN, and the paths those shoppers take through the property are remarkably consistent from visit to visit. That consistency is what makes in-mall placement measurable.
Reaching Jackson shoppers at Old Hickory Mall means reaching them without competition from a feed. Your panel is physically present in the room, at full size, for the entire length of the flight.
MallAds.com places advertising throughout the common areas of Old Hickory Mall: illuminated backlit panels, suspended sky banners, digital screens, standees, escalator and column wraps, and exterior spectaculars. We handle availability, production, installation, permitting, and photo proof of posting.
Prime placements at Old Hickory Mall tend to renew with existing advertisers, so the earlier you send dates, the more of the corridor you can choose from.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Jackson, TN
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Old Hickory Mall are confirmed with the property before your campaign is booked. If you are comparing several centers in Tennessee, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the Old Hickory Mall advertising formats and sizes page in Jackson, TN.
Why advertise inside Old Hickory Mall
Old Hickory Mall works for advertisers because the audience is captive, local, and already in a spending mindset. A shopper walking the concourse in Jackson, TN is not multitasking across three screens, and that attention is the scarcest thing in media today.
Coverage at Old Hickory Mall also travels well with other media. Brands frequently run in-mall placements alongside search and social so the shopper sees the same creative online and again in person on the same weekend.
Planning your flight at Old Hickory Mall
The usual starting point at Old Hickory Mall is a four-week test in a single high-traffic position, followed by an extension into a second format once the first flight proves out.
If you are comparing Old Hickory Mall against nearby centers, we can present both sets of numbers side by side so the trade-off between traffic, rate, and position is visible before you commit.
Questions advertisers ask about Old Hickory Mall
How much does advertising at Old Hickory Mall cost?
Rates at Old Hickory Mall depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Jackson, TN are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Old Hickory Mall?
Static formats at Old Hickory Mall run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the Tennessee holiday season.
Do you handle printing and installation at Old Hickory Mall?
Yes. Every placement at Old Hickory Mall includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Jackson, TN?
Old Hickory Mall draws steady weekly traffic from across Jackson and the surrounding Tennessee market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Old Hickory Mall?
Prime placements at Old Hickory Mall tend to renew with existing advertisers, so the earlier you send dates, the more of the corridor you can choose from. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Old Hickory Mall is located
Jackson, TN. Old Hickory Mall serves shoppers across the Jackson and the surrounding Tennessee market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Old Hickory Mall?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote