Advertising at Northlake
Put your brand in front of Charlotte shoppers
For advertisers targeting Charlotte, NC, Northlake concentrates a large share of local retail traffic into a single controlled environment where your message can be placed exactly where buying decisions are made.
A typical visit to Northlake runs well past an hour, so a shopper walks the same corridors several times before leaving. That repetition turns a single placement into multiple impressions and builds frequency without extra media spend.
We place illuminated backlit panels, sky banners, digital screens, standees, escalator wraps, column wraps, and exterior spectaculars in the common areas of Northlake, and we manage production, install, permitting, and proof of posting end to end.
Fourth-quarter inventory at Northlake is usually committed well before Black Friday, so holiday flights should be reserved in early autumn.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Charlotte, NC
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Northlake are confirmed with the property before your campaign is booked. If you are comparing several centers in North Carolina, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the Northlake advertising formats and sizes page in Charlotte, NC.
Why advertise inside Northlake
Northlake works for advertisers because the audience is captive, local, and already in a spending mindset. A shopper walking the concourse in Charlotte, NC is not multitasking across three screens, and that attention is the scarcest thing in media today.
Coverage at Northlake also travels well with other media. Brands frequently run in-mall placements alongside search and social so the shopper sees the same creative online and again in person on the same weekend.
Planning your flight at Northlake
The usual starting point at Northlake is a four-week test in a single high-traffic position, followed by an extension into a second format once the first flight proves out.
If you are comparing Northlake against nearby centers, we can present both sets of numbers side by side so the trade-off between traffic, rate, and position is visible before you commit.
Questions advertisers ask about Northlake
How much does advertising at Northlake cost?
Rates at Northlake depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Charlotte, NC are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Northlake?
Static formats at Northlake run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the North Carolina holiday season.
Do you handle printing and installation at Northlake?
Yes. Every placement at Northlake includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Charlotte, NC?
Northlake draws steady weekly traffic from across Charlotte and the surrounding North Carolina market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Northlake?
Fourth-quarter inventory at Northlake is usually committed well before Black Friday, so holiday flights should be reserved in early autumn. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Northlake is located
Charlotte, NC. Northlake serves shoppers across the Charlotte and the surrounding North Carolina market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Northlake?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote