Backlit Panels
4' x 6' illuminated, single or double sided
Always-on illuminated placements at anchor doors and corridor decision points, where shoppers slow down and read. Sizes and unit counts at Mercer Mall are confirmed with the property.
Advertising Formats at Mercer Mall
Below is the format set available at Mercer Mall, with typical sizes for each. Availability shifts by season, so exact panel positions and screen counts are verified with the property before anything is booked.
Sky Banners
10' x 14' or 14' x 16', double sided
Suspended banners visible across the entire concourse, ideal for launches and seasonal pushes. Sizes and unit counts at Mercer Mall are confirmed with the property.
Digital Screens
15-second full-motion or static, rotating loop
Full-motion screens on a rotating loop at the busiest intersections, bookable in shorter cycles than static. Sizes and unit counts at Mercer Mall are confirmed with the property.
Standees
36"W x 72"H, double sided
Portable eye-level displays positioned close to the categories your buyers are already shopping. Sizes and unit counts at Mercer Mall are confirmed with the property.
Escalator & Column Wraps
Custom sized to the fixture
Full-surface wraps that surround shoppers during vertical transit and at rest points. Sizes and unit counts at Mercer Mall are confirmed with the property.
Exterior Spectaculars
Large-format window and entrance coverage
Large-format entrance and window coverage that works on parking-lot traffic as well as foot traffic. Sizes and unit counts at Mercer Mall are confirmed with the property.
What every placement at Mercer Mall includes
Every placement at Mercer Mall is delivered turnkey, from the availability check through to removal at the end of the flight.
Availability check with the property
Creative specs and print-ready templates
Production and professional installation
Photo proof of posting once live
Mid-flight creative swaps on digital
End-of-campaign recap with impressions
Sizes and specifications at Mercer Mall
Every format at Mercer Mall is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in Blufield, WV.
Fixture dimensions vary between centers, so treat published sizes as a guide and work from the confirmed spec sheet we send with your proposal for Mercer Mall before going to print.
Choosing between formats at Mercer Mall
If your goal at Mercer Mall is awareness, weight the buy toward large static formats. If your goal is a time-boxed promotion, weight it toward digital loops that can be changed mid-flight.
Full pricing for every format and size at Mercer Mall is available on the Mercer Mall advertising rates page in Blufield, WV.
Where Mercer Mall is located
Blufield, WV. Mercer Mall serves shoppers across the Blufield and the surrounding West Virginia market.
Mercer MallBlufield, WV
- Common-area advertising throughout the property
- Production, install, and photo proof included
Which formats are open right now?
Inventory at Mercer Mall moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Seasonal demand at Mercer Mall peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
Check availability