Backlit Panels
4' x 6' illuminated, single or double sided
Illuminated panels in the main corridors and near anchor entrances. The workhorse format for always-on brand presence. Sizes and unit counts at La Plaza Mall are confirmed with the property.
Advertising Formats at La Plaza Mall
The formats and sizes shown here represent what typically runs at La Plaza Mall. We confirm the exact dimensions, quantities, and positions with the property team as part of your proposal.
Sky Banners
10' x 14' or 14' x 16', double sided
Overhead banners that own the sight line down the concourse and read clearly from both levels. Sizes and unit counts at La Plaza Mall are confirmed with the property.
Digital Screens
15-second full-motion or static, rotating loop
Bright digital panels near entrances and courts, with dayparting and mid-campaign creative swaps included. Sizes and unit counts at La Plaza Mall are confirmed with the property.
Standees
36"W x 72"H, double sided
Eye-level freestanding panels placed near court seating, entrances, and anchor walkways. Sizes and unit counts at La Plaza Mall are confirmed with the property.
Escalator & Column Wraps
Custom sized to the fixture
Wrapped escalators and columns that hold attention during the slow, captive moments of a visit. Sizes and unit counts at La Plaza Mall are confirmed with the property.
Exterior Spectaculars
Large-format window and entrance coverage
Building-scale exterior graphics that turn the arrival moment into a branded impression. Sizes and unit counts at La Plaza Mall are confirmed with the property.
What every placement at La Plaza Mall includes
Every placement at La Plaza Mall is delivered turnkey, from the availability check through to removal at the end of the flight.
Availability check with the property
Creative specs and print-ready templates
Production and professional installation
Photo proof of posting once live
Mid-flight creative swaps on digital
End-of-campaign recap with impressions
Sizes and specifications at La Plaza Mall
Every format at La Plaza Mall is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in McAllen, TX.
Fixture dimensions vary between centers, so treat published sizes as a guide and work from the confirmed spec sheet we send with your proposal for La Plaza Mall before going to print.
Choosing between formats at La Plaza Mall
If your goal at La Plaza Mall is awareness, weight the buy toward large static formats. If your goal is a time-boxed promotion, weight it toward digital loops that can be changed mid-flight.
Full pricing for every format and size at La Plaza Mall is available on the La Plaza Mall advertising rates page in McAllen, TX.
Where La Plaza Mall is located
McAllen, TX. La Plaza Mall serves shoppers across the McAllen and the surrounding Texas market.
La Plaza MallMcAllen, TX
- Common-area advertising throughout the property
- Production, install, and photo proof included
Which formats are open right now?
Inventory at La Plaza Mall moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Back-to-school and holiday windows move first at La Plaza Mall. Booking eight to twelve weeks ahead keeps the prime corridor positions in play.
Check availability