Advertising at Fingerlakes
Put your brand in front of Auburn shoppers
Fingerlakes draws a steady weekly audience from across Auburn, NY, and the paths those shoppers take through the property are remarkably consistent from visit to visit. That consistency is what makes in-mall placement measurable.
Reaching Auburn shoppers at Fingerlakes means reaching them without competition from a feed. Your panel is physically present in the room, at full size, for the entire length of the flight.
Our common-area inventory at Fingerlakes covers backlit panels, sky banners, digital screens, standees, escalator and column wraps, and exterior spectaculars, with production, installation, permitting, and posting photos all included in the quoted price.
Seasonal demand at Fingerlakes peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Auburn, NY
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Fingerlakes are confirmed with the property before your campaign is booked. If you are comparing several centers in New York/New Jersey, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the Fingerlakes advertising formats and sizes page in Auburn, NY.
Why advertise inside Fingerlakes
Fingerlakes works for advertisers because the audience is captive, local, and already in a spending mindset. A shopper walking the concourse in Auburn, NY is not multitasking across three screens, and that attention is the scarcest thing in media today.
Coverage at Fingerlakes also travels well with other media. Brands frequently run in-mall placements alongside search and social so the shopper sees the same creative online and again in person on the same weekend.
Planning your flight at Fingerlakes
The usual starting point at Fingerlakes is a four-week test in a single high-traffic position, followed by an extension into a second format once the first flight proves out.
If you are comparing Fingerlakes against nearby centers, we can present both sets of numbers side by side so the trade-off between traffic, rate, and position is visible before you commit.
Questions advertisers ask about Fingerlakes
How much does advertising at Fingerlakes cost?
Rates at Fingerlakes depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Auburn, NY are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Fingerlakes?
Static formats at Fingerlakes run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the New York/New Jersey holiday season.
Do you handle printing and installation at Fingerlakes?
Yes. Every placement at Fingerlakes includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Auburn, NY?
Fingerlakes draws steady weekly traffic from across Auburn and the surrounding New York/New Jersey market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Fingerlakes?
Seasonal demand at Fingerlakes peaks twice a year. Reserving early is the difference between choosing your position and taking what is left. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Fingerlakes is located
Auburn, NY. Fingerlakes serves shoppers across the Auburn and the surrounding New York/New Jersey market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Fingerlakes?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote