These are the common-area formats we place at East Towne Mall. Sizes and inventory counts are confirmed per property, and most brands pair one static anchor format with digital to build both reach and flexibility.
4' x 6' illuminated, single or double sided
Illuminated panels in the main corridors and near anchor entrances. The workhorse format for always-on brand presence. Sizes and unit counts at East Towne Mall are confirmed with the property.
10' x 14' or 14' x 16', double sided
Overhead banners that own the sight line down the concourse and read clearly from both levels. Sizes and unit counts at East Towne Mall are confirmed with the property.
15-second full-motion or static, rotating loop
Bright digital panels near entrances and courts, with dayparting and mid-campaign creative swaps included. Sizes and unit counts at East Towne Mall are confirmed with the property.
36"W x 72"H, double sided
Eye-level freestanding panels placed near court seating, entrances, and anchor walkways. Sizes and unit counts at East Towne Mall are confirmed with the property.
Custom sized to the fixture
Wrapped escalators and columns that hold attention during the slow, captive moments of a visit. Sizes and unit counts at East Towne Mall are confirmed with the property.
Large-format window and entrance coverage
Building-scale exterior graphics that turn the arrival moment into a branded impression. Sizes and unit counts at East Towne Mall are confirmed with the property.
Every placement at East Towne Mall is delivered turnkey, from the availability check through to removal at the end of the flight.
Every format at East Towne Mall is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in Madison, WI.
Because sizes differ slightly from property to property, the spec sheet for East Towne Mall is generated after your placements are held, and it governs the final artwork dimensions.
Advertisers with a single message usually get more value from a static placement at East Towne Mall. Advertisers rotating several offers get more from digital, where creative swaps cost nothing.
Full pricing for every format and size at East Towne Mall is available on the East Towne Mall advertising rates page in Madison, WI.
Madison, WI. East Towne Mall serves shoppers across the Madison and the surrounding Wisconsin market.
Inventory at East Towne Mall moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Prime placements at East Towne Mall tend to renew with existing advertisers, so the earlier you send dates, the more of the corridor you can choose from.
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