Backlit Panels
4' x 6' illuminated, single or double sided
Always-on illuminated placements at anchor doors and corridor decision points, where shoppers slow down and read. Sizes and unit counts at East River Plaza are confirmed with the property.
Advertising Formats at East River Plaza
Below is the format set available at East River Plaza, with typical sizes for each. Availability shifts by season, so exact panel positions and screen counts are verified with the property before anything is booked.
Sky Banners
10' x 14' or 14' x 16', double sided
Suspended banners visible across the entire concourse, ideal for launches and seasonal pushes. Sizes and unit counts at East River Plaza are confirmed with the property.
Digital Screens
15-second full-motion or static, rotating loop
Full-motion screens on a rotating loop at the busiest intersections, bookable in shorter cycles than static. Sizes and unit counts at East River Plaza are confirmed with the property.
Standees
36"W x 72"H, double sided
Portable eye-level displays positioned close to the categories your buyers are already shopping. Sizes and unit counts at East River Plaza are confirmed with the property.
Escalator & Column Wraps
Custom sized to the fixture
Full-surface wraps that surround shoppers during vertical transit and at rest points. Sizes and unit counts at East River Plaza are confirmed with the property.
Exterior Spectaculars
Large-format window and entrance coverage
Large-format entrance and window coverage that works on parking-lot traffic as well as foot traffic. Sizes and unit counts at East River Plaza are confirmed with the property.
What every placement at East River Plaza includes
Every placement at East River Plaza is delivered turnkey, from the availability check through to removal at the end of the flight.
Availability check with the property
Creative specs and print-ready templates
Production and professional installation
Photo proof of posting once live
Mid-flight creative swaps on digital
End-of-campaign recap with impressions
Sizes and specifications at East River Plaza
Every format at East River Plaza is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in New York, NY.
Sizes, resolutions, and file formats for East River Plaza are confirmed in writing with your proposal, along with the shipping address and deadline for printed material.
Choosing between formats at East River Plaza
Static formats at East River Plaza are the better value for always-on presence, while digital screens are the better tool for dated offers, countdowns, and multi-message campaigns.
Full pricing for every format and size at East River Plaza is available on the East River Plaza advertising rates page in New York, NY.
Where East River Plaza is located
New York, NY. East River Plaza serves shoppers across the New York and the surrounding New York/New Jersey market.
East River PlazaNew York, NY
- Common-area advertising throughout the property
- Production, install, and photo proof included
Which formats are open right now?
Inventory at East River Plaza moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Seasonal demand at East River Plaza peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
Check availability