
Backlit Panels
4' x 6' illuminated, single or double sided
Illuminated panels in the main corridors and near anchor entrances. The workhorse format for always-on brand presence. Sizes and unit counts at Crystal Mall are confirmed with the property.
Below is the format set available at Crystal Mall, with typical sizes for each. Availability shifts by season, so exact panel positions and screen counts are verified with the property before anything is booked.

4' x 6' illuminated, single or double sided
Illuminated panels in the main corridors and near anchor entrances. The workhorse format for always-on brand presence. Sizes and unit counts at Crystal Mall are confirmed with the property.

10' x 14' or 14' x 16', double sided
Overhead banners that own the sight line down the concourse and read clearly from both levels. Sizes and unit counts at Crystal Mall are confirmed with the property.

15-second full-motion or static, rotating loop
Bright digital panels near entrances and courts, with dayparting and mid-campaign creative swaps included. Sizes and unit counts at Crystal Mall are confirmed with the property.

36"W x 72"H, double sided
Eye-level freestanding panels placed near court seating, entrances, and anchor walkways. Sizes and unit counts at Crystal Mall are confirmed with the property.

Custom sized to the fixture
Wrapped escalators and columns that hold attention during the slow, captive moments of a visit. Sizes and unit counts at Crystal Mall are confirmed with the property.

Large-format window and entrance coverage
Building-scale exterior graphics that turn the arrival moment into a branded impression. Sizes and unit counts at Crystal Mall are confirmed with the property.
Every placement at Crystal Mall is delivered turnkey, from the availability check through to removal at the end of the flight.
Every format at Crystal Mall is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in Waterford, CT.
Sizes, resolutions, and file formats for Crystal Mall are confirmed in writing with your proposal, along with the shipping address and deadline for printed material.
Static formats at Crystal Mall are the better value for always-on presence, while digital screens are the better tool for dated offers, countdowns, and multi-message campaigns.
Full pricing for every format and size at Crystal Mall is available on the Crystal Mall advertising rates page in Waterford, CT.
Waterford, CT. Crystal Mall serves shoppers across the Waterford and the surrounding Connecticut market.
Inventory at Crystal Mall moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Seasonal demand at Crystal Mall peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
Check availabilityQuick Contact