Advertising at Capital
Put your brand in front of Olympia shoppers
For advertisers targeting Olympia, WA, Capital concentrates a large share of local retail traffic into a single controlled environment where your message can be placed exactly where buying decisions are made.
A typical visit to Capital runs well past an hour, so a shopper walks the same corridors several times before leaving. That repetition turns a single placement into multiple impressions and builds frequency without extra media spend.
We place illuminated backlit panels, sky banners, digital screens, standees, escalator wraps, column wraps, and exterior spectaculars in the common areas of Capital, and we manage production, install, permitting, and proof of posting end to end.
Fourth-quarter inventory at Capital is usually committed well before Black Friday, so holiday flights should be reserved in early autumn.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Olympia, WA
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Capital are confirmed with the property before your campaign is booked. If you are comparing several centers in Washington, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the Capital advertising formats and sizes page in Olympia, WA.
Why advertise inside Capital
Capital works for advertisers because the audience is captive, local, and already in a spending mindset. A shopper walking the concourse in Olympia, WA is not multitasking across three screens, and that attention is the scarcest thing in media today.
Coverage at Capital also travels well with other media. Brands frequently run in-mall placements alongside search and social so the shopper sees the same creative online and again in person on the same weekend.
Planning your flight at Capital
The usual starting point at Capital is a four-week test in a single high-traffic position, followed by an extension into a second format once the first flight proves out.
If you are comparing Capital against nearby centers, we can present both sets of numbers side by side so the trade-off between traffic, rate, and position is visible before you commit.
Questions advertisers ask about Capital
How much does advertising at Capital cost?
Rates at Capital depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Olympia, WA are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Capital?
Static formats at Capital run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the Washington holiday season.
Do you handle printing and installation at Capital?
Yes. Every placement at Capital includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Olympia, WA?
Capital draws steady weekly traffic from across Olympia and the surrounding Washington market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Capital?
Fourth-quarter inventory at Capital is usually committed well before Black Friday, so holiday flights should be reserved in early autumn. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Capital is located
Olympia, WA. Capital serves shoppers across the Olympia and the surrounding Washington market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Capital?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote