Advertising at Bay Street
Put your brand in front of Emeryville shoppers
Advertising inside Bay Street puts your brand in front of Emeryville shoppers who are already out of the house, already spending, and already in a buying mindset. There is no scroll to skip and no channel to change.
Dwell time at Bay Street is long by media standards. Shoppers linger at seating areas, queue at anchors, and ride escalators, and each of those pauses is an opportunity for a message that is already in their line of sight.
MallAds.com places advertising throughout the common areas of Bay Street: illuminated backlit panels, suspended sky banners, digital screens, standees, escalator and column wraps, and exterior spectaculars. We handle availability, production, installation, permitting, and photo proof of posting.
Prime placements at Bay Street tend to renew with existing advertisers, so the earlier you send dates, the more of the corridor you can choose from.
See formats at this mallCenter at a glance
Who you reach here
- Trade area
- Emeryville, CA
- Average visit dwell time
- 60-90 minutes
- Shoppers aged 18-49
- Majority of traffic
- Repeat monthly visitors
- Roughly half
Audience figures for Bay Street are confirmed with the property before your campaign is booked. If you are comparing several centers in California, we can put the numbers side by side so you can see where your budget buys the most qualified reach.
Advertising formats in the common areas
See specs and sizes on the Bay Street advertising formats and sizes page in Emeryville, CA.
Why advertise inside Bay Street
Bay Street works for advertisers because the audience is captive, local, and already in a spending mindset. A shopper walking the concourse in Emeryville, CA is not multitasking across three screens, and that attention is the scarcest thing in media today.
Coverage at Bay Street also travels well with other media. Brands frequently run in-mall placements alongside search and social so the shopper sees the same creative online and again in person on the same weekend.
Planning your flight at Bay Street
The usual starting point at Bay Street is a four-week test in a single high-traffic position, followed by an extension into a second format once the first flight proves out.
If you are comparing Bay Street against nearby centers, we can present both sets of numbers side by side so the trade-off between traffic, rate, and position is visible before you commit.
Questions advertisers ask about Bay Street
How much does advertising at Bay Street cost?
Rates at Bay Street depend on format, placement, and flight length. Backlit panels and standees typically start in the low four figures per four-week flight, while sky banners, digital loops, and escalator wraps in Emeryville, CA are quoted individually. Send your dates and we return exact pricing with production included.
What is the minimum campaign length at Bay Street?
Static formats at Bay Street run in four-week flights, and digital screens can be bought in shorter cycles. Longer flights of 12 weeks or more earn better rates and hold prime placements through the California holiday season.
Do you handle printing and installation at Bay Street?
Yes. Every placement at Bay Street includes production, professional installation, permitting with the property, photo proof of posting, and removal at the end of the flight.
How many shoppers will see my ad in Emeryville, CA?
Bay Street draws steady weekly traffic from across Emeryville and the surrounding California market. Impression estimates for your specific placements are confirmed with the property before booking.
How soon can a campaign go live at Bay Street?
Prime placements at Bay Street tend to renew with existing advertisers, so the earlier you send dates, the more of the corridor you can choose from. Once creative is approved, most static placements post within two to three weeks, and digital screens can go live in days when inventory is open.
Where Bay Street is located
Emeryville, CA. Bay Street serves shoppers across the Emeryville and the surrounding California market.
- Common-area advertising throughout the property
- Production, install, and photo proof included
Ready to see availability at Bay Street?
Tell us your market, timing, and budget and we will send current openings with rates.
Request a quote