Backlit Panels
4' x 6' illuminated, single or double sided
Illuminated panels in the main corridors and near anchor entrances. The workhorse format for always-on brand presence. Sizes and unit counts at Bay City Mall are confirmed with the property.
Advertising Formats at Bay City Mall
Below is the format set available at Bay City Mall, with typical sizes for each. Availability shifts by season, so exact panel positions and screen counts are verified with the property before anything is booked.
Sky Banners
10' x 14' or 14' x 16', double sided
Overhead banners that own the sight line down the concourse and read clearly from both levels. Sizes and unit counts at Bay City Mall are confirmed with the property.
Digital Screens
15-second full-motion or static, rotating loop
Bright digital panels near entrances and courts, with dayparting and mid-campaign creative swaps included. Sizes and unit counts at Bay City Mall are confirmed with the property.
Standees
36"W x 72"H, double sided
Eye-level freestanding panels placed near court seating, entrances, and anchor walkways. Sizes and unit counts at Bay City Mall are confirmed with the property.
Escalator & Column Wraps
Custom sized to the fixture
Wrapped escalators and columns that hold attention during the slow, captive moments of a visit. Sizes and unit counts at Bay City Mall are confirmed with the property.
Exterior Spectaculars
Large-format window and entrance coverage
Building-scale exterior graphics that turn the arrival moment into a branded impression. Sizes and unit counts at Bay City Mall are confirmed with the property.
What every placement at Bay City Mall includes
Every placement at Bay City Mall is delivered turnkey, from the availability check through to removal at the end of the flight.
Availability check with the property
Creative specs and print-ready templates
Production and professional installation
Photo proof of posting once live
Mid-flight creative swaps on digital
End-of-campaign recap with impressions
Sizes and specifications at Bay City Mall
Every format at Bay City Mall is quoted with exact sizes, print specifications, and bleed requirements, so your designer can build artwork correctly the first time. The sizes listed above are typical for this class of property in Bay City, MI.
Because sizes differ slightly from property to property, the spec sheet for Bay City Mall is generated after your placements are held, and it governs the final artwork dimensions.
Choosing between formats at Bay City Mall
Advertisers with a single message usually get more value from a static placement at Bay City Mall. Advertisers rotating several offers get more from digital, where creative swaps cost nothing.
Full pricing for every format and size at Bay City Mall is available on the Bay City Mall advertising rates page in Bay City, MI.
Where Bay City Mall is located
Bay City, MI. Bay City Mall serves shoppers across the Bay City and the surrounding Michigan market.
Bay City MallBay City, MI
- Common-area advertising throughout the property
- Production, install, and photo proof included
Which formats are open right now?
Inventory at Bay City Mall moves quickly around holidays and back-to-school. Send us your dates and we will confirm what is available. Seasonal demand at Bay City Mall peaks twice a year. Reserving early is the difference between choosing your position and taking what is left.
Check availability