Suspended banners occupy the one part of a mall that never gets crowded: the air above the concourse.
Because nothing blocks them, sky banners hold visibility even at peak traffic when floor-level media is obscured by shoppers.
Advantages of overhead placement
Height solves the biggest problem with in-mall media: obstruction.
- Visible from both the upper and lower levels
- Never blocked by crowds, carts, or seasonal fixtures
- Long sightlines down the full length of the concourse
- Dramatic scale at a lower cost than exterior spectaculars
Installation and rigging
Overhead banners require center-approved rigging and are installed outside operating hours. We manage scheduling, permits, and the removal at the end of the flight.
Creative at distance
Sky banners are read from thirty feet or more, so type must be large and contrast high. One headline, one logo, one action. Detail belongs on the backlit next to the escalator, not in the air.
Frequently Asked Questions
How are sky banners installed?
By approved riggers during non-operating hours, coordinated by our team with mall operations.
What is the typical size?
Sizes are center-specific; we provide exact dimensions after your centers are selected.
Can both sides be printed?
Yes, double-sided printing is standard so the banner works in both concourse directions.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
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