Enrollment decisions are household decisions. Malls reach students and the parents who influence them in the same place, at the same time.
We work with universities, community colleges, career and technical programs, and public school districts on both enrollment and community awareness campaigns.
What education campaigns need
Education marketing has requirements most retail campaigns do not.
- Reach parents and prospective students in one environment
- Local trade-area targeting that matches the district or catchment
- Enough dwell time to communicate programs, dates, and deadlines
- Scan-friendly formats for applications and open house registration
- Year-round presence for community trust, not just enrollment season
Timing the calendar
Enrollment pushes work best in the eight to ten weeks preceding application deadlines and open house dates. Community awareness campaigns run better as a steady annual presence, which also secures better rates.
Formats that work
Food court placements reach families and teens with real dwell time. Directories carry program detail. Digital screens handle deadline countdowns and event dates. Center court activations support recruiting days and program showcases.
Frequently Asked Questions
Do you work with public school districts?
Yes, including long-running district outreach partnerships.
Can placements promote a specific event date?
Yes. Digital formats are best for date-driven messaging because creative can be updated as the date approaches.
Is mall advertising effective for adult learners?
Very. Career-change and continuing education audiences are well represented in daytime and weekend mall traffic.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
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