A shopper decides where to eat while they are already in the building. Mall advertising is one of the only media that can reach a customer inside that decision window.
For restaurants inside or near a center, the distance between the ad and the order is measured in steps.
High-intent placements
Position the message where hunger and decision overlap.
- Directory and entrance units where shoppers plan their visit
- Concourse placements on the route toward dining
- Food court screens and panels at the point of choice
- Table tents for loyalty programs and repeat visits
- Exterior placements for drive-by and parking-lot traffic
Dayparting and offers
Digital placements let you run a lunch message midday and a family dinner message in the evening. Time-bound offers perform better than general brand messaging, because the shopper can act on them immediately.
New location openings
For an opening, run a heavy four-week flight starting two weeks before launch, concentrated in the center itself and its approach routes. Awareness built before the doors open converts fastest.
Frequently Asked Questions
We are a single-location restaurant. Is mall advertising affordable?
Often yes, with a focused buy in the one center nearest your location. We scope proposals to your budget.
Do offers and coupons work?
Time-limited offers with a scan or a simple redemption line typically outperform brand-only messaging.
Can we advertise if we are not inside the mall?
Yes. Many nearby restaurants advertise in centers to capture shopper traffic leaving the property.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
Browse every guide in the mall advertising resource center, or see all advertising options and services.