Backlit panels are the workhorse of in-mall advertising: illuminated, permanently positioned, and impossible to scroll past.
They deliver premium image quality in corridors, near restrooms, at anchor entrances, and along the paths shoppers walk on every visit.
Why backlits outperform unlit static
Illumination is the difference between being present and being noticed.
- Consistent brightness regardless of ambient mall lighting
- Richer color reproduction for product and brand imagery
- Positioned at eye level along walking paths
- Long dwell exposure near escalators, restrooms, and entrances
- Premium perception that suits luxury and healthcare brands
Best-fit advertisers
Backlits are ideal for image-led categories: watches and jewelry, fashion, beauty, automotive, hospitals and specialty clinics, and higher education. Anything that depends on how the product or place looks benefits from a lit panel.
Buying backlits across a center
A common plan is three to six backlits distributed along the main shopper route in a single center. That builds frequency inside one visit, which is the most efficient way to buy in-mall media.
Frequently Asked Questions
Are backlit panels single or double sided?
Both exist. Corridor placements are often double-sided so shoppers see the message in both travel directions.
How is artwork produced?
Backlits use translucent print media produced to each center's frame dimensions. We supply the spec sheet and handle install.
What is the standard flight?
Four weeks, with most advertisers running multiple consecutive flights.
MallAds.com is a division of Sullivan Media, Inc. and has been placing brands inside America's shopping centers for more than 20 years. Tell us your market, audience, and budget and we will build the plan around them.
Related Reading
- Mall Standee Advertising
- How Much Does Mall Advertising Cost?
- Mall Advertising for Healthcare and Hospitals
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